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This was a personal project as part of the Tapestry Apprentice Program. As part of the Mainline Handbag team in Kate Spade, I designed 3 styles that reflected the brand's identity and spirit.
who?
FEMININE
WHIMSICAL
A SENSE OF HUMOR
JOYFUL
Kate Spade's products include handbags, clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day.
We value thoughtful details. we think a layer of polished ease looks (and feels) so chic.and to us, modern, sophisticated colors make a personal style statement all their own.
These are the founding principles that define our unique style. We like that our style is synonymous with joy.
what does it mean to be a girl in today's modern world?
Since Kate Spade's launch in 1993 with six essential bags, we've always stood for optimistic femininity.
But what does "feminine" mean? What does it look like today's lifestyle?
More and more girls are becoming more productive and doing the things they are passionate about. They're extending the definition of "femininity" into something that is more diverse and empowering.
For this collection I designed three handbags that celebrates the diversity of today's girls - handbags that holds the things that bring them joy.
what do
they need?
ESSENTIALS
LIGHT AND EASY
DURABLE
EFFORTLESS
BOLD
VERSATILE
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Preliminary Sketches
Color & Material Choice
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Final Concept
The focus on this collection was to design handbags that were versatile and functional to fit the everyday life of different women
With this collection we hope that it will encourage girls of all different backgrounds to pursue their passions and keep doing the things that bring them joy!
Thank you to the Kate Spade team for this opportunity as well :)
Thank you for viewing!
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